Tuesday, August 4, 2009

emerson salon video

i am the cheapest videographer in town. what is the quality of my work? look below:

Emerson Salon: Rusty from Joshua Guerci on Vimeo.

how did i get rusty to talk about himself as a hair stylist? i got him to talk about what he thinks people want to see in a stylist. in describing his idea of the other's desires, he is talking about himself. clever? i thought so.

i enjoyed talking to rusty and putting together this video. rusty told me about how he enjoys helping customers discover the hidden 'sexiness' of their hair. as a videographer, i enjoy helping interview subjects discover their message. one of the first rules of journalism is, everyone has a story to tell. and i believe it. with the help of a creative and skilled journalist, any person can be transformed into a goldmine of storytelling.

there is a trick to getting people to talk. the interview should be at least twice as long as the intended application will allow and a good interviewer will use that extra space to ask peripheral questions. not worthless or trite questions but poignant questions that will prime the memory well, so to speak.

this is the first personal project in which i used soundtrack pro. once you get over the initial intimidation of the software, it is very powerful tool. i am familiar with sony soundforge, cakewalk sonar and pro tools so it is not difficult for me to get into soundtrack pro. no video should be completed without first going through the soundtrack pro treatment.

if i had more time to play, i might go in and tweak things in color. add some gain to the shadows maybe? subtract a bit from the bright window?

the eye is naturally drawn to the brightest part of the picture. in this video, that would be the window. so did i make a mistake by shooting into natural light? i like the effect. but do you?

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