Fashion Editorial

Fashion editorial videos are all about the closeups. As a cinematographer, I look for subtle expressive movements to capture and later edit into the final piece. Like a little tugging with the hand or a slight adjustment in the hip.

I had a lot of fun shooting this video for COUP Boston. If I had to do it again, I think I would be a little more assertive with the creative team about my needs to make the video. Frequently, I shoot with a very passive attitude. If I get it, that's great. If I don't, C'est la vie! But with a little added communication, I could have transformed this video from a good video into a great video.