Monday, September 21, 2009

cover letter to razorfish

I am applying for the assistant media planner position because my unique background in film and video will provide me with insight into how to best engage people with innovative media. In my experience working in the film and video production industry, I learned that behind every successful creative decision lies both quantitative analysis and real human relationships. Bringing my experiences to Razorfish, my goal is to continue to build on these lessons while gaining a buyer’s perspective into media production.

Last summer, I made a documentary about Pike Place Market singer-songwriter Tommy Dean. I played Pennebaker to his Bob Dylan in my homage to landmark music documentary Don’t Look Back. Making The Tommy Dean Show taught me so much about harvesting a valuable second-hand experience from hours and hours of footage.

Currently, I am working with Rys Fairbrother. He sells video advertisements for vacation rental homes in central Oregon. Successfully completing these videos while working remotely, I have had to build strong communication skills, while organizing a systematic workflow and displaying initiative. Success on this project requires patience and clarity to develop a systematic workflow to compensate for the lack of face-to-face interaction that we often take for granted in business.

My most valuable experience was an internship with Guy Roadruck at Media Plant, a creative services group downtown. Media Plant taught me the value of systematically plotting the progress of multiple accounts, enabling all team members to quickly identify projects ready for action or waiting on assets.

Volunteering with KEXP and The Northwest Film Forum, I saw a despairing gap between what artists want to produce and what clients want to pay for. I read in an interview with Shiv Singh in which he comments on media professionals who task themselves with “educating and enlightening our clients” and I like how Singh counters this mindset that the relationship should be more symbiotic, that “we learn equally from each other even about new phenomena…”

If Singh’s remarks reflect the sentiment of the company, then I am happy to submit my application to Razorfish. I look forward to developments to come. Please contact me if you have any questions.

1 comment:

Julio said...


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Best regards